“In this era, the first thing a CEO must understand is that a PR crisis can hit when he least expect it.” – Radu Turcescu
I am not talking just about big crises. From customer / employees complaints that go online, to internal issues or procedures that frustrate customers…there are different factors that can influence your reputation. The costs for prevention are just a small part of the losses that can appear if you are not prepared.
If you ask yourself, when is the best time to contact me, I will tell you in just one word : NOW. You never know what might happen tomorrow. I will be your committed partner and I will help you prevent and prepare for all types of PR crises.
There are two types of factors that can ruin your reputation : internal and external. We will analyse them both and create plans for each of them.